Content marketing provides businesses a massive opportunity to improve their efficiency. You can improve your online reputation. By delivering useful and relevant content to consumers, building a community and increasing brand advocates. These statistics prove the effectiveness of Content Marketing as a powerful approach for growing online visibility.
However, Content Marketing does not simply produce and distribute content. It’s a whole strategic approach that lets you attract and engage a clearly defined audience and attract profitable customer action ultimately.
The Four Components of a Content Marketing Strategy:
To be efficient, an effective content marketing strategy must have four core elements: product positioning, proprietary media quality proposal, business case, and strategic plan.
1.Positioning your Product
A clearly defined brand and product positioning will help you offer your audience with a consistent experience and build the right brand image across all of your content marketing channels.
These points will help you to brainstorm your market position:
- Who are my current and potential customers?
- Type of experience are they looking for
- How is the competitive environment?
- Problems do my product help to solve
- What is my brand’s unique value?
- What makes it a better choice over my competitors?
2.Owned Media Value Proposition
When you are in the way to build your brand as a credible content publisher, you will have first to identify your owned media value proposition. How do you differentiate from other creators of content? What is the unique quality you offer your content to your audience? Why should readers choose to follow your content channels?
Begin exploring your audience in order to identify the type of content they are looking for and the resources they prefer. And from there evaluate the content strategies of your competitors to figure your place in the editorial.
Quite often, marketers concentrate on their business competitors and do not pay sufficient attention to other content creators. Once you have decided to evolve your owned media, all publishers in your field of knowledge should be considered as potential competitors. And, make sure non-branded media, such as online magazines, business blogs or video channels of influencers, are part of your strategic study.
3.Business Case
An essential component of an effective content marketing strategy is the provision of value to your audience. But besides bringing in new readers and followers, content marketing is supposed to drive your business forward. Detect your company’s business ambitions and find out how content marketing will bring your business closer to these goals.
A documented business case will help you better organize and understand the benefits, costs, and risks of implementing a Content Marketing strategy.
4.Strategic Plan
The strategic plan will reflect on your priorities and how exactly they are going to be achieved. It will allow you to think through your content strategy through every step. This plan should help you determine who to achieve with your efforts in content marketing, how to deliver that content to them, and finally how to attain and evaluate your targeted results.
