Just before we get deeper into the examples of inbound marketing in detail, we suggest you take a look at the article “4 steps to attract more customers with inbound marketing” where we presented the basic elements of inbound marketing as well as the most important steps to attract customers.
In general, inbound marketing is a method of marketing that aims to appeal to potential customers instead of employing traditional advertising and marketing techniques in an attempt to generate leads. Inbound marketing employs different types of targeted marketing, including content, search engine optimization (SEO), social media and blogging, as a way to raise brand awareness in the marketplace.
This is something that people are drawn to and click on, not something they happen to pass by when on the road (billboards, magazine ads, banners at the top of news articles). In other words, people are interested in inbound marketing and succumb to outbound marketing.
Blog
One of the most famous instances of inbound marketing is a corporate blog. A lot of businesses produce material that is related to their goals or missions. The requirements and desires of the user are taken into consideration while creating blog entries, which is a perfect example of content marketing. They are composed to help the reader learn something new or to enlighten them about a subject.
For example, the blogs of a web development and marketing agency should deal with topics such as marketing, sales, technology, artificial intelligence, web design etc …. The aim is to write articles to educate potential clients in any of these topics. Similarly, if they are looking to buy a product, the role of blogs is to help them make the right choice for their business or activity. Indeed, reposting customer reviews by adding them to your blog is a great way to build trust and move people from the top of the funnel to the bottom.
Article writing is very effective in any business, which is its finest quality. For example, if you run a shop selling camping and recreational equipment, you might talk about how to protect yourself on the trails and how to defend yourself against dangerous creatures, in addition to the new range of hiking boots. Despite the fact that you are not actively advertising your products, you are providing your customers with information that they will find useful.
Although you can’t directly promote your own products you might advise the buyer buy them to protect themselves. You’re promoting your goods while also giving them safety advice for trekking. Another reason why content marketing, particularly in the form of blogs, is so successful. If you demonstrate to your consumer that you care about them, not just their money, they are far more inclined to trust and favor you.
Newsletters
The potential for a wider consumer base and hence higher revenue is enormous for newsletters. Establishing a corporate email newsletter will enable you to tell your audience about the material you produce, the items you advertise, and general company news. Customers will feel more connected to your brand and visit your website more frequently if you provide them with support.
Make sure you provide your readers with pertinent and helpful content when you create a newsletter. Nobody wants a barrage of unauthorized emails in their inbox urging them to purchase an item. Because it doesn’t directly try to offer you anything, email marketing is effective.
Videos
Video content is hugely popular and still expanding in today’s society. You would probably prefer the video material if you had to decide between reading a long word article and viewing a 10 minute film on a subject you know nothing about.
Video content is powerful, interesting, and incredibly helpful. A series of videos is a great example of inbound marketing since people want to watch other people explain things.
To educate viewers on the services they offer, such as marketing, advertising, keyword research, search engine optimization, etc., many marketing agencies frequently produce a library of instructional movies.
They offer people a ton of free information and incredibly valuable stuff by creating content. Additionally, using video material is a fantastic method to deliver blog posts, infographics, and other types of content in an engaging and in-depth manner. Brevity is the key to video content. A two-minute summary can be understood in a few minutes by those who don’t have enough time to read a lengthy article or attend a lecture.
Infographics
Despite the fact that we just discussed how fantastic written blog posts are, consumers like consuming all kinds of online material. A very inventive infographic is another excellent illustration of inbound marketing.
A well-designed infographic can greatly improve your post and aid the reader in comprehending the subject at a deeper level.
Customers still obtain a quick overview of the topic’s various aspects even if they don’t read the entire article (and probably understand it faster than if they read the whole article). Infographics are used to emphasize important ideas and enhance articles.
Additionally, your infographic will be used as a source of information more often if it is well-written and helpful.
Last but not least, remember your clients if you include inbound marketing techniques into your marketing plan. Prior to selling, provide value for the customer. If you can establish a bond between your brand and your clients, you are a fantastic business and an authentic resource.
