Affiliate marketing refers to the practice of paying content creators to promote a website, product, or service for the benefit of another business. How does it work? Well, the business pays the affiliate marketer for the new business that they bring in.

Types of Affiliate Marketing


1.Website Content

Many websites make money through advertising to businesses relevant to their business. For example, a website that informs readers of the best tourist spots may be an affiliate for a particular airline or hotel chain.


Today, Blogging is one of the most common types of online affiliate marketing. Affiliate marketers with popular blogs can collaborate with businesses who care about their audience, and even they work out exclusive offers and coupon codes for their specific audience.

3.Email Marketing

It is possible to include links to products or services in email newsletters and lists. If the business of an affiliate marketer is based solely on an email list, they may have a product or service from the brand with which they are associated

4.Social Media

It is a great place for affiliate marketing, especially when the affiliate already has many followers. This can be done on almost any platform and is a simple way to make a living today for the world’s most popular influencers.

Pros and Cons of Affiliate Marketing


Affiliate marketing is a progressively popular tool for marketing teams. Studies arguing that by 2020, the industry is expected to grow to $6.8 Billion. Fun fact: 2017 successful affiliate marketers reported making $7 million.

The good thing is that you will be making a lot of money. Once you have published the content, you can earn money every day no matter where you are or what you are doing.


However, affiliate marketing can be a difficult industry to break into if you do not already have an online following. Unfortunately, it is impossible to start a blog today and expect to earn money tomorrow. It takes time. The fact that you must work to grow your audience and then build partnerships with businesses.

It is also quite tough in this industry. 18.7 percent of affiliate marketers are trying to sell something in the fashion industry, according to AM Navigator; so while cost per click or per sale is typically high, you might see fewer clicks and sales as the market is so saturated.


Hopefully, you have learned what is affiliate marketing, and what are its types, as well as the pros and cons of affiliate marketing.


Source: Simplilearn