One kind of marketing seems to hold true no matter what in a world where everything is always changing. Email marketing is still a reliable and effective approach to connect with customers and close deals. In essence, emailing is a form of direct marketing that entails delivering customized electronic mail to a number of people at once from a database.
And the secret to reaching those users is to have a strong email marketing plan. Out of those people, there have to be a few you could market to and make some money. We therefore introduce you 6 tips for a successful emailing strategy.
Segment your audience
Almost anything can be used to segment readers, including nation, age range, web or mobile device, and interests. You can even divide them up according to how frequently they make purchases. It is also simpler to segment your audience using email tools, which makes it simple to target various demographic groups. Your marketing channels will become more intricate as your firm expands.
Consider starting out by dividing your customers into three groups: first-time purchasers, repeat customers, and non-responders. A nurturing effort will be most effective with first-time buyers.
Maybe provide some relevant products as a follow-up? Regular customers don’t require a lot of nurturing. Send them frequent promotions, and they’ll continue to purchase.
Personalize your emails
Email segmentation and personalization go hand in hand; one cannot exist without the other. When you have all the necessary information about your subscribers and have properly classified them, you can start doing some amazing marketing.
Experian discovered that personalizing emails results in a 6x increase in transaction rates. Nothing to raise an eyebrow about that!
Simply personalizing your contacts’ first names has been proven to increase email campaign open rates by twofold. In order to start personalizing your emails, if your data and emailing tool permit it, add the recipient’s title, first name, and last name to the subject line. “Selective attention” is a term used by psychologists.
Make it Mobile-Friendly
Don’t bother sending emails if they don’t appear good on mobile. This shouldn’t be breaking news to anyone in 2022. Despite this, just about 50% of emails sent are mobile-friendly.
Let’s take a moment to review the fundamentals if you don’t know what “mobile-friendly” refers to. On various devices, websites and emails display in different ways. Make sure your email appears excellent on mobile devices and tablets if you build it on a desktop.
You might be stuffing too much information into your emails and utilizing a font that is too huge. Because of this, when someone reads the email on their phone, it will look loaded which will make them avoid reading it.
Analyze your current strategy
Do you send out emails daily or weekly? Are they RSS driven? Dig deep into your stats on the emails you’ve sent out in the last 60 days to find these four things:
What was the OR (open rate)?
What was the CTR (click-through rate)?
When did you send them (day & time)?
What was the subject about?
You could simply use a calendar to keep track of it all or just jot down those things for each email you’ve sent in the last 2 months. This will help you create an email marketing strategy for the absolute best day of the week to send out a weekly newsletter.
Choose the best frequency to send emails
No single solution exists. With your email marketing approach, it’s generally preferable to get on the side of sending out too few emails than too many.
Nearly half of the subscribers likely believe companies send emails too frequently, according to a 2019 research conducted by Campaign Monitor. When businesses send out campaign emails too frequently, 45.8% of consumers designate them as spam. In addition, when asked how firms could improve their email campaigns, 43.9% suggested sending emails less frequently.
Your subscribers, however, might forget they joined your list if you send out fewer emails. As a result of never consciously subscribing to an email list, 36% of people claim they mark emails as spam.
Simply ask your subscribers, as well as those who have recently unsubscribed, how frequently they would want to receive your content. Send a form to current subscribers or ask new ones to fill out a preference form when they sign up.
Find an ideal time to send emails
The answer to this question is simple. When do your subscribers typically check their email? That’s your answer.
You want to send the emails out when you can safely assume your subscribers are already on their phone or device. If you send an email in the middle of the night, for example, it will likely be buried under ten other emails by the time a subscriber checks their phone in the morning.
According to Campaign Monitor, email opens begin as people start their workday and continue throughout the day before tapering off into the evening. 53% of email opens occur between 9 a.m. and 5 p.m., while 24% occur between 6 p.m. and 11 p.m. as folks wind down for the night.
Sending emails during the subscriber’s preferred time is a smart idea. To do this, segment your list based on the geography (time zones) of each section.